Interested in roles and projects where I can leverage and continue to evolve 25+ Years of experience in Software Engineering, AI/Machine Learning, Data Science, DevOps, Technology Consulting, Team Building, IA/UX, C#, .Net & The Azure/Microsoft Cloud.
Interested in roles and projects where I can leverage and continue to evolve 25+ Years of experience in Software Engineering, AI/Machine Learning, Data Science, DevOps, Technology Consulting, Team Building, IA/UX, C#, .Net & The Azure/Microsoft Cloud.
Focus
Recent Efforts
• SaaS platform for searching, buying and managing sales leads
• APIs & administration tools for Dynamics 365 integrations
• SaaS platform for real estate data APIs
• SaaS platform & Teams integration for advertising workflows
• IoT systems and workflows for devices in the construction equipment space
• SaaS platform for AR/VR based e-learning tools
• Microsoft Graph, Teams and Bot applications for internal workflows in the advertising space
• Global patent and trademark data aggregation pipelines
• IoT management platform for medical and patient tracking devices
I strive to be an expert in developing technical solutions for any problem with a focus on domain driven design. From cloud software to distributed or decentralized systems and machine learning. I prefer custom solutions over using frameworks or libraries where possible. This philosophy extends to identity and authentication systems as well as to the front end where I prefer pure JavaScript over frameworks.
I have experience working within every major cloud computing vendor including AWS, IBM, Google and RackSpace - but the main focus of my expertise is with the Microsoft/Azure Cloud, Microsoft Graph and Office 365.
I love building applications that are impactful to people. From architecture and development to user experience - I find every aspect challenging and rewarding.
In addition to engineering beautiful applications I also have a passion for building and managing teams. I've managed a variety of teams to execute on projects ranging from software development and QA to motion graphics and global advertising campaigns.
Key Projects
The last few years I have been focused on developing microservices based SaaS frameworks that are generalized, flexible and allow for a quick path to developing large scale and architecturally sound projects.
The Sahara Framework A set of starter components that leverage the Azure Cloud to accellerate SaaS development.
Leads Direct Leads Direct is the Next Generation Platform for Finding, Buying and Managing Auto Insurance, Life Insurance, Home Insurance, Solar, Health and Mortgage Leads Nationwide.
RedMaple: Clever Division Financial services platform used by many fortune 500 companies to integrate customer online/mobile payments into Dynamics 365.
.Net Core Clean Architecture is a starter template for developing Event Sourced, CQRS solutions on any cloud or operating system.
Telemetry ETL Preprocessor Template for creating ETL pipelines on temporal data. Integrates with data lakes, Spark/ML workloads and various database technologies.
Identity Service is an Identity-As-A-Service written from scratch in .Net Core using a CQRS architecture with a CosmosDB/Redis persistence layer and RSA signed JWT Tokens with public key distribution for authentication and claims.
Galaxy Cloud CMS A schema-free, multi-tenant, CMS built on top of the Azure cloud.
Inventory Hawk A cloud based inventory management solution.
I've also had the pleasure of working with a wide variety of clients and industries through my consulting firm: INNVTV.
Whitepapers / Open Source Projects
A starter template for developing Event Sourced, CQRS solutions on any cloud or operating system.
A .Net, C# and Azure Service Fabric based project that integrates with Stripe using a microservices architecture to jumpstart SaaS based projects.
Node.js/.Net Core Microservice w/ Docker & Nginx
A set of microservices for a registration system written in Node.js and .Net Core with Nginx. Containerized using Docker.
EventGrid communication between two microservices using Event Grid, Storage Queues, Azure Pipelines and Docker Compose.
A microservice for generating Bitcoin addresses and storing private keys that can be plugged into larger projects. Built using .Net Core, C#, NBitcoin, MongoDB and Docker with Compose.
A conceptual platform that uses the Bitcoin Lightning Network for micro transactions over IoT Infratructure with cryptographic data secured on both centralized servers as well a decentralized blockchain (EOS) for trustless verification among consortium members.
Sahara Framework for Blockchains
A white paper outlining how The Sahara Framework can be utilized as a centralized hub to manage consortium blockchain infrastructure.
A visual primer of how the EOS blockchain operates.
Starter project for creating, maintaining and tracking global movement of assets on the EOS Blockchain. Can be used for shipping, travel and a host of other use cases.
A plugin for The Sahara Framework that allows for segmentation, enrichment, processing and analysis of psychographic data.
Biography
A results driven technology leader & developer with over 25 years of experience working in software, user experience, digital strategy, startups & advertising in a variety of roles & industries.
I've built and managed multiple teams comprised of a number of disciplines including: software engineering, information architecture, user experience design, mobile, UI, mixed reality & web development with a strong focus on scalable cloud computing.
With a strong focus on engineering, visual thinking, marketing, online strategy, usability, design, profitability & creating rich, interactive and social experiences, I strive to bring a holistic, innovative, forward thinking and results based approach to any project I’m involved with.
Key Roles & Responsibilities
Director of Technology • Director of IA/UX • Solutions Architect • Software Engineering • R&D • DevOps • Creative Direction • Cost Analysis • Project Scoping • Scheduling & Timelines • Production Workflow • Leading Brainstorms • Ideation • Client Communication • Pitches • Scope of Work Documentation • Discovery • Project Proposals • Visual Communications • Technical & Functional Diagraming • Leadership • Team Building • Resourcing • Interviewing • Hiring • Print Design • Digital Design
Development & Software Engineering
As an engineer and developer I strive to stay on top of industry trends by following thought leaders in the space and the progress on various projects through their preferred communication channels. I'm an avid attendee of conferences such as the Microsoft //Build/ Conference, the Channel 9 website and many community sites such as HackerNews, Reddit, YouTube, Medium and open source GitHub projects.
Languages
C# • SQL • KUSTO • BICEP • Python • JavaScript • U-SQL • T-SQL • C++ • HTML • TypeScript • CSS • XAML • Razor • JSON • XML • PHP/MySQL (LAMP)
Frameworks
.Net Core • Blazor • Node.js • CQRS • MediatR • OpenAPI/Swagger • gRPC • WCF • Redis • .Net Framework (Classic) • Service Fabric • Service Fabric Mesh • Service Fabric IoT Edge • Docker • Kubernetes
Frontend/UI Frameworks
ASP.NET MVC • Razor/Blazor • Angular • MEAN Stack • Bootstrap • Knockout • Node/NPM • Gulp • Grunt • Bower • Webpack • WebAssembly (WASM) • Xamarin • XAML
Microservices
Docker • Docker Swarm • Kubernetes • Service Fabric • Service Fabric Clusters • Service Fabric Mesh • Azure VM Scale Sets • Azure Cluster Management • Azure Kubernetes Services • Apache Mesos • Mesosphere DC/OS • Marathon • Chronos • Envoy • Event Driven Architecture
Cloud Platforms
Azure • AWS • IBM Cloud • Google Cloud • RackSpace • Digital Ocean
CLI & Package Managers
Bash • Terminal • PowerShell • Azure CLI • Node/NPM • (Angular) NG CLI • Vue CLI • dotnet CLI • Docker CLI • Nuget
Services / Identity
Stripe API • Authorize.Net • Azure Active Directory • Azure AD B2C • Public/Private Key Cryptography • Custom Identity Systems • ASP.Net Identity • Node Passport • Node Joi • Node Express • CloudFlare API • SendGrid • Twilio • ngrok • Ebay API • Nuget • IIS • Kestrel • Nginx • Envoy • AWS EC2 • AWS ELB • AWS ECS/ECR • AWS SQS • AWS S3 • AWS Route 53 • AWS CloudFront • AWS CLI • Etc...
IoT
BluVision Beacons and IoT Devices • Azure IoT Hub • Azure Event Grid • Azure IoT Edge • Azure Sphere • Azure Stream Analytics
Data Engineering / Analysis
Custom ETL Pipelines • Custom Data Preprocessor Engines • Databricks/Spark • CosmosDB/DocumentDB • Azure SQL Server • Redis • MongoDB • Azure Table Storage • Azure Data Lake • Data Lake Analytics • Relational, Flat & Document Database Design
Operating Systems / CLI
Linux (Ubuntu, RedHat, AMI) • Windows Server • Bash/Terminal • PowerShell • PS Commandlets • VIM • Windows Subsytem for Linux • AWS CLI • Azure CLI • NPM • YUM • RPM • Etc...
IDEs
VS Code • Visual Studio • SQL Server Management Studio • JetBrains CLion • VIM • Sublime Text • Etc...
E-Commerce
Purchase Funnel & UX Consultation • Inventory, B2B, CRM & BI Systems • Competitive Pricing Engines • Custom Shopping Cart Systems • Auctions & Bidding Systems
Concepts / Disciplines
Domain Driven Design • Test Driven Design • Cryptography • Relational Databases • Non-Relational Databases • Decentralized Systems • Microservices Architecture • Design Patterns • Intelligent Edge • Machine Learning
Machine Learning | AI
Azure ML Studio • Azure Cognitive Services • Azure Data Lake Analytics • Hadoop
Sample Code:
Sample Code:
Messaging & Queues:
Message Queue Consumer Class
WCF:
Multi-Environment Endpoints Factory on Azure Service Fabric
Rest API:
Multi-Tenant Public API Endpoints
SQL:
SQL Factory in C#
No-SQL:
C# Document Model
CloudFlare Integration:
Create Subdomain(s)
Stripe Integration:
Stripe Webhooks
JavaScript:
UI for Permissioned Imaging Tasks
Angular:
Custom Scaffolding Template
Search Engine:
UI/Maps
|
API
|
Manager
Docker/NodeJS/Nginx:
Dockerized Microservices
Distributed / Decentralized Systems
I'm investing a lot of time understanding and implementing technologies in the emerging blockchain space. From traditional P2P networking to public and private blockchain solutions and associated frameworks.
Nicolas Dorier's .NET/C# Bitcoin implementations have proven to be essential (NBitcoin, QBit Server and BtcPay Server). I'm also a pupil of Lighting Network/LApp development & am currently training on the EOS blockchain platform.
Blockchains
Bitcoin • Litecoin • EOS • IPFS • RSK • Ethereum
Blockchain Frameworks & Languages
NBitcoin/C#• Lightning Apps (LApps) • Solidity • QBit Server • BtcPay Server • BitCore • MS Coco Framework • IBM Hyperledger • Azure Blockchain Services (BaaS)
Concepts, Practices & Visual Thinking
Communicating requirements and solutions is vital when you are working with disparate teams - or disseminating your ideas for a broader conversation. I have found that the right visual can move mountains far more than verbal or written communications can
Over the years I have studied many disiplines from UML modeling to napkin sketching in order to acheive the best results in this area.
Software Engineering Practices
UML Diagrams • Use Cases • White Papers • Component Diagrams • Sequence Diagrams • Class Diagrams • Pseudocode • Whiteboarding Sessions • Test Driven Development • Behavior Driven Development • Pair Programming
UML, Diagrams & Technical Writeups:
UML, Diagrams & Technical Writeups:
IoT Architecture (Sketch):
IoT Architecture Sketch
C++ Class Diagram:
Global Asset Tracking / EOS Smart Contracts
Framework Diagram:
High Level Architecture
Component Logic:
Registration Sequence
Flow Diagram:
Redemption Flow
Processing Diagram:
Processing diagram for segmentation and enrichment of psychographic data
Integration Planning:
Stripe Intergration Planning
No-SQL/Tiered Account Planning:
Storage and Partitioning w/ Flat Files Linking
Whiteboard Session:
Application Architecture
DB Partitioning:
Partitioning Strategy
Whitepaper:
The Testnet: A Social Platform for Blockchain Developers
Whitepaper:
Lightning IoT: A Trustless Consortium System.
IA/UX
I am a huge proponant and practitioner of user expereince, information architecture and continuous user testing through various methodologies. I'm a big fan in particular of Bill Buxton's body of work as well as a wide variety of visual thinking theories and concepts.
Information Architecture Practices
Card Sorting • Content Inventories • Personas • Site Maps • User Journeys • Block Diagrams
User Experience Practices
Wireframes • Sketches • Paper Prototypes • Low Fidelity Prototyping • Interactive Prototypes • Block Diagrams • Temporal Wireframes
IA/UX Tools
Visio • Axure • HTML/CSS/JS • Illustrator/Photoshop • Paper/Pencil • Proto.io • Omnigraffle • Sketchbook Pro • 3D Studio Max
IA/UX Samples:
IA/UX Samples:
Apple:
Apple Trailers iPad App
Apple:
Apple Trailers iPhone App
Apple:
Apple Movie Showtimes Interaction
South Park Studios:
Personas Document
South Park Studios:
Partial Website UX
South Park Studios:
UX Progression
Newegg.com:
Reputation System UX
Bolthouse Farms:
Website Sketches
Bolthouse Farms:
Website Wireframes
Toshiba USA:
Product Categorization (IA Study)
Rough Sketches:
Early Sketches for Website
Operations & Planning
Over the years I have had extensive experence managing developer operations from a high level along with integration points with project management, QA and stakeholder teams
Dev Ops
Azure DevOps • Azure Pipelines • Visual Studio Online (Team Services) • Git • GitHub • Docker • Docker Hub • Docker Cloud • Azure Kubernetes Service (AKS) • Azure Resource Manager (ARM Templates) • Azure Automation • SVN • TFS • MS Project • Continuous Delivery
Project Management
Discovery & Requirements Gathering • Project Scoping • Budgeting • Scheduling • Timelines • Gantt Charts • MS Project • Jira • Agile/Scrum • Sprints • Burndown Charts
Quality Assurance
Managed QA Teams and Workflows • Compatability Matrix Governance • BrowserStack • On Premises QA Virtual Machines • Cross Device Testing
Personnel Management
I've built and managed many teams comprised of a number of disciplines including: software engineering, information architecture, user experience design, mobile, UI & web development.
Human Resources
Hiring/Talent Aquisition • Mitigating Interpersonal Issues • Reviews • Discipline • Coordination with HR Staff
Team Building Practices
1-1 Mentoring • Individualized Career & Skill Growth • Instilling Pride of Craftsmanship • Team Building Excercises
Project/Scope Management
Time, Budget & Resource Estimations • Project Management • Scope Documents • Gantt Charting
Experiential & Creative
I have an extensive background in art direction, digital photography and post production. I've worked on photography and layouts for many celebrity/fashion magazines such as Vogue, Playboy, GQ, Wired & People Magazine. I've also managed motion graphics workflows and creative direction for digital advertising campaigns.
Creative Management
Motion Graphics Workflow Management • Motion Graphics Creative Direction • Digital Advertising Campaign Manager • Creative Quality Assurance
Design
Photoshop • Illustrator • After Effects • Photography • Digital Retouching
AR/VR & Mixed Reality
AR/VR Unity Development • Hololens Development • Windows Mixed Reality Development • 3D Studio Max & Unreal Engine
Branding, Marketing, Social Media & Advertising Networks
Logo Design • A/B Testing • Sales Funnels • Google Analytics • Double Click Studio/Manager • Siezmek Ad Platform • Banner Buildouts and Campaign Management • Social Media Campaign Management • Social API Integrations • Email Campaign Management • MailChimp • Campaign Monitor
Favorite Books
Eric Evans: Domain Driven Design - Tackling Complexity in the Heart of Software
Martin Fowler: Patterns of Enterprise Application Architecture
Satoshi Nakamoto: The Bitcoin Whitepaper
Andreas M. Antonopoulos: Mastering Bitcoin - Programming the Open Blockchain
Saifedean Ammous: The Bitcoin Standard
Bill Buxton: Sketching User Experiences
Flow: The Psychology of Optimal Experience
Dan Roam: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Temple Grandin: Thinking in Pictures
Haishi Bai: Programming Microsoft Azure Service Fabric
Stephane Faroult: The Art of SQL
Frederick P. Brooks Jr.: The Mythical Man-Month
Design Patterns: Elements of Reusable Object-Oriented Software
John Heider: The Tao of Leadership: Leadership Strategies for a New Age
David Ogilvy: Ogilvy On Advertising
Employment History
2013-PRESENT
INNVTV
Owner & Operator of Innovative Cloud Solutions, LLC
Los Angeles, CA
Consultant and contributor to many companies and startups in a number of industries.
Key Responsibilities:
• Technical Consulting
• Application Architecture
• Software Engineering
• Backend, UI, Database and Service Layer Development
• IA/UX & Web Design
Clients & Industries Served:
2020-PRESENT
iLeads | Leads Direct | TovoData
Sector: Leads & Sales ToolsServices Provided: D365 Integration. Custom APIs. Secure Customer Portal Development.
Websites: https://www.ileads.com | https://account.leadsdirect.app | https://portal.tovodata.com
2020-PRESENT
RedMaple
Sector: Financial & Dynamics 365 SolutionsServices Provided: D365 Integration. Custom APIs. Secure Customer Portal Development.
Website: https://www.redmaple.com/
2022-PRESENT
ProStar Energy (a Jerry Jones Family-Owned Company)
Sector: Energy ServicesServices Provided: EnergyCap Integration. Client Management Systems. Data Pipelines & Workflows.
Website: https://prostarenergy.com/
2018-2022
Weldco-Beales Manufacturing
Sector: Heavy Equiptment ManufacturingServices Provided: Business Central Integration. Customer Portals. Manufacturing Workflow Systems.
Website: https://weldco-beales.com/
2018-2020
Alta IP
Title: VP EngineeringSector: Trademarks, Copyrights & Intellectual Property Rights Management
Services Provided: Multi-tenant account systems. Azure DevOps CI/CD pipelines. zure Functions, Insights & Event Hub Engineering. Data ingestion and transformations
Website: https://altaip.com/
2010-2018
Trailer Park / Goodness Mfg.
Vice President Technology & UX
Hollywood, CA
At Trailer Park I was promoted from Technical Director of a small team to Vice President of Technology & Strategy for the entire agency. In this senior management role I worked with various divisions including: digital, social and mobile as well as our newly acquired branding division, Goodness Mfg., run by former Crispin Porter/Young & Rubicam alumni.
I played a key role in ideation, technical strategy, solutions architecture and execution across all divisions as well as integrating resources and production workflows.
Internally I unified many disparate technology teams into one centralized service arm that could be leveraged by all divisions including: Theatrical AV, Print, Accounting, IT, HR along with the CEO & CFO to develop intranet & extranet tools to enhance workflow and generate accurate reporting, as well as various project management, extranet, client sales & communication tools that benefited the entire organization.
I worked with a number of industry partners such as Apple, Microsoft & Facebook. We were accepted into Facebook’s Preferred Marketing Developer Program, where I was the main point of contact, giving us early access to upcoming social media technologies.
Some of our largest endeavors with our technology partners included spinning up production workforces within a matter of weeks for Apple as well as Microsoft related “white-label” software contracts.
Key Responsibilities:
• Management of Development, IA/UX and QA Teams
• Solutions Architecture
• Technical Project Management
• DoubleClick, AdWords & Sizmek Advertising Development
Key Initiatives:
• Apple iAds, iTunes and iBooks Production Pipeline
• Digital Delivery Solutions for Paramount Pictures
• Avatar Digital Campaign
2008-2010
Crew Creative
Technical Director
Hollywood, CA
At Crew Creative Advertising I helped build the most innovative interactive development team in the industry which led to our acquisition by Trailer Park, one of the biggest entertainment, marketing and content agencies in the world.
Some of our many branding and entertainment clients include: Nestle, Dunkin’ Donuts, ING Direct, Capital One, Newegg, El Polo Loco, Burger King, Citgo, TNT, Lucas Arts, State Farm, DreamWorks, Disney, Fox, NBC/Universal, Live Nation, Bolthouse Farms & Toshiba.
Key Responsibilities
• Management of Development, IA/UX and QA Teams
• HTML/CSS/JavaScript/LAMP/ASP.NET Development
• DoubleClick, Sizmek, Banner Ad Development
• Web Design & Adobe Flash Development
2004-2008
EMI Music | Capitol Records | Virgin Records
Senior Developer
Hollywood
I helped innovate the business of music at EMI Music. Our partners included Accenture nationally and HCL internationally along with an internal development team. Together we centralized EMI Music’s infrastructure while shaping the way the industry manages its data and applications globally across hundreds of labels and territories which include: Capitol Records, Virgin Records, Astralwerks, Blue Note, EMI Classics & EMI Latin.
Key Responsibilities:
• T-SQL, Stored Procedure, ASP.NET and C# Programming
• SQL Server, MySQL, Apache & Windows Server Management
• Global Catalog & API Management
• Extranet & Intranet Development
• Asset Management Sysytems Development
• Documentation, UML and UX
• Web Design & Adobe Flash Development
• Coordination with Offshore Team (HCL/India)
2004-2010
Essential Watches of Beverly Hills
CTO / Lead Developer
Beverly Hills, CA
My focus was on data management, search marketing & e-commerce. During my time we increased organic results and conversions in a variety of ways. Key to our sales efforts were custom data mining tools & offshore systems that funneled competitor data into an algorithm to beat prices across the global watch market on a daily and minute to minute basis. These fluctuations would filter through various systems including consumer facing web portals & Ebay auctions. The ability to automate price fluctuations in the market across thousands of watch brands like Rolex and Cartier brought us positive customer recognition & increased sales. For other clients in the luxury market I have built custom B2B services to automate key integration with partners. On the consumer side I have designed & built custom CRM, historical data & inventory control systems to aid sales teams as they work with international clientele across a global supply chain.
Key Initiatives:
• Competitive Pricing Engine
• Offshore Tools (for Amazon Mechanical Turk)
• Managing AWS Infrastructure
• Search Engine Development
• SEO & Marketing
• ASP.NET, C# Development
• SQL Database Administration
2001-2004
Atomic Digital / Fleshtone Photo Labs
Web Developer / Rich Media Developer
Hollywood, CA
At atomic digital I learned the art of digital photography and retouching. Working with some of the top photographers in the industry I was able to leverage my technical skills, as well as develop my skills in art direction, digital photography and post production. I was fortunate to work with a number of celebrity, lifestyle and fashion magazines such as Vogue, Playboy, GQ, Wired & People Magazine.
Key Responsibilities:
• Photoshop, Illustrator & PageMaker
• Working with top photographers in the industry
• Drum Scanning & Image Manipulation
• Macromedia Director, Lingo & CD-Rom Developmet
• LAMP Stack Development
1998-2001
Vidnet
Web Developer & Designer
Marina Del Rey, CA
One of the first startups to bring multimedia to the web. Long before YouTube, Vidnet had a small portfolio of sites including online trailers, music videos and celebrity related content.
Key Responsibilities:
• HTML/CSS/JavaScript Development
• PHP & Classic ASP Development
• Flash / ActionScript Development
• Photoshop, Illustrator, Freehand & Quark Express
1996-1998
Allstate Communications
Web Developer & Designer
Graphic Designer & Web Developer
Beverly Hills, CA
Designed CMYK Print Advertisements for a variety of magazines. and their associated digital extensions.
Key Responsibilities:
• CMYK Print Design
• Photoshop, Illustrator, Freehand & Quark Express
• PHP & Classic ASP Development
Let's connect!